merchandise power

The Power of Merchandise: Why you should consider using it for brand building

Merchandise is one of the most interactive forms of branding. People relate to the ideology of “You wear what you believe reflects who you are.” Where you goto school or college has a defining impact on who you are.

You can't buy your way into an education, nor the learnings & the network that comes from it. This creates a strong brand connect among the students & alumni of premier institutes. Every time you come across your school name/crest, nostalgia is triggered. Merchandise brings that trigger in your everyday life & keeps you close to the good ol days on campus.